Press office and Digital PR for the event “Live the Mountain with responsibility” by Lafuma
A day of awareness on the opportunity to live the mountain in a sustainable way, promoted by the press office and Digital PR activity of Comunity Lab.
- Corporate Social Responsibility campaign
- Press Office
- Digital PR
- Bloggers & Influencers Engagement
“Leave nothing but good vibes”, this is Lafuma motto, a brand in the clothes and accessories market, specialized in the outdoor, that operate with the promise to create the best technical products with the lowest environmental impact.
The event “Live the Mountain with responsibility” has been designed to show the Brand’s effort in sustainability, engaging 20 journalists and 150 volunteers to clean Mer de Glace, with the final results of collecting 3 tons of waste.
This is the result of the 2019 event edition that our agency has amplified on the media in Italy and Spain. Around the event we developed an engagement campaign on bloggers, influencers and outdoor lovers.
Thanks to this campaign, #Outdoorsentinels has been founded, a community of outdoor and nature enthusiasts who want to actively contribute to safeguarding the planet and make the difference.