Media Relations and Co-Branding for the beverage company Chiarella
Media relations to support brand visibility but also a digital PR on social media that involved designers, architects and influencers as endorsers of the new packaging of Chiarella water bottle.
- Media Relations
- Digital PR
- Bloggers & Influencers Engagement
- Social Media Management
- Co-Branding
An exclusive project with Castiglioni Foundation on the occasion of 100 years of Achille Castiglioni's birth: Chiarella Water for 100x100 Achille.
A limited edition label dedicated to the Maestro, the presence at the 100X100 Achille exhibition and micro-events at the famous Salone del Mobile (Milan) to launch the new 0.66 bottle: a completely new communication format for the Ho.Re.Ca. segment.