Digital engagement and PR for Institut Esthederm

Community Lab PR and Digital PR activities have been strategic to create a network of relations with beauty and lifestyle press and top social media influencers. Thanks to successful product experience, we earned mass visibility.

Not only media and bloggers. Our strategy, thanks to seeding and product experience, generated word of mouth and endorsement within end customers, too.

We deep dive on Institut Esthederm target customers: modern and concrete women with self-confidence and determination.

Fashion stylists, orchestra conductors, etoiles, writers, managers, artists: we scouted and involved these women in our Digital PR campaign, sharing their personal stories and the beauty in their lives, while receiving a personalized in house treatment by Institut Esthederm.