Digital engagement and PR for Bioderma, beauty brand

A product advocacy and seeding project that involved models, make up artists, stylists but also the press, bloggers and influencers from the beauty and fashion world and which allowed Comunity Lab to generate a wide visibility for the brand, on and offline.

An indissoluble union between fashion and Bioderma Sensibio H2O, the first micellar water in the world, loved by celebrities, models and make up artists. The #fashionlovesbioderma engagement campaign has been designed to reiterate this close link with the world of fashion, and involved all the insiders of Milan Fashion Week. The original pink cap of the product has been a protagonist in the backstage of the most important fashion shows.